I founded eCommerce Canada in 2018 because I was tired of watching good businesses get fleeced by digital charlatans. Too many entrepreneurs were drowning in bad advice, overpriced tools and consultants who'd never actually built anything themselves. My goal was simple: create a trusted ecosystem where business owners could get credible guidance from resources and people who have actually been in the trenches.
What started as a mission to combat industry noise has evolved into something bigger. Through programs like CDAP and partnerships like Digital Mainstreet, we've now guided over 2,000 companies through real digital transformation—not the buzzword kind, but the type that actually moves revenue. With AI reshaping everything again, eCommerce Canada has become the strategic advisory firm for businesses that want to navigate change without getting caught in the hype cycle.